The White & Purple Beautyberry (Callicarpa americana Hybrid Purple & White) is a cultivated variety of the native American beautyberry, known for its ornamental appeal and wildlife value. This hybrid is prized for its colorful fruit clusters that encircle the stems in late summer and fall, attracting birds and small mammals. The shrub typically grows 5–8 feet tall and wide, with arching branches and foliage. It thrives in full sun to part shade, tolerates a range of soils with good drainage, and is often used in native gardens, pollinator habitats, and mass plantings.
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