White Beautyberry (Callicarpa americana var.), also known as American beautyberry, is a striking perennial shrub that adds elegance and ecological value to any garden. Growing 4-8 feet tall with a spread of 3-6 feet, this adaptable native thrives in full sun to partial shade, flourishing in well-drained loamy or sandy soils. In late summer to early fall, clusters of purplish to bluish berries emerge, providing a vital food source for songbirds and other wildlife. Its delicate white flowers attract pollinators, especially bees, while also serving as a larval host for Spring Azure butterflies and Snowberry Clearwing moths. Though not salt-tolerant, White Beautyberry withstands periods of dryness and remains a resilient and visually appealing addition to naturalized landscapes or pollinator-friendly gardens. Whether enhancing biodiversity or adding seasonal charm, this shrub brings lasting beauty and ecological benefits to outdoor spaces.
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